Standard Sunnies

Project Overview

Standard Sunnies are a new UK eyewear brand with a fresh, confident style. They approached me to create a website design and build that would establish their brand online, launch their e-commerce store, and introduce their products to both retailers and customers.

Website Design & Development

The website was designed and developed on the Squarespace platform, focusing on clarity, responsiveness, and a clean, editorial aesthetic. The result is a custom e-commerce site that feels polished and easy to navigate — highlighting the products while keeping the brand story front and centre. Each page was designed with SEO and usability in mind, ensuring the site performs well and is simple to manage as the brand grows.

E-Commerce & Brand Experience

From product pages to checkout, the user journey was built around simplicity and style. Thoughtful layout design, consistent brand colours, and high-quality imagery create a seamless experience that feels both engaging and trustworthy. The site provides a solid digital foundation for the brand to expand its audience and online sales.

Creative Direction & Social Media Content

Beyond the website, I worked closely with the team to build a distinctive visual identity across digital channels. This included art direction for a series of product-focused photoshoots, creating lifestyle and close-up imagery tailored for use across the website and social platforms. I also developed social media content and animations for Instagram, Facebook, Pinterest, and Tumblr — ensuring the brand’s playful, contemporary aesthetic came through consistently in every format.